Ameriško podjetje Liberty Media, ki ima v lasti elitni dirkaški šport, je po koncu dirke za VN Abu Dabija predstavilo nov logo formule 1. Poslovni šef Sean Bratches je pojasnil, da je bila sprememba nujna zaradi potreb moderne tehnologije in bodočega trženja. Odzivi stroke in navijačev so deljeni.
Po mnenju enega najpomembnejših mož tekmovanja Rossa Brawna je bila sprememba nujna. "Veliko so nas spraševali, če je bila sprememba nujna. Odgovor je da. Novi logo je bolj prilagodljiv za trženje in lažje združljiv z digitalnim svetom. Stari logo ni bil ne ikoničen ne zapomnljiv. Navijačem smo morali sporočiti, da vstopamo v novo ero. Naš šport se spreminja in treba je gledati v prihodnost," je povedal nekdanji tehnični direktor Ferrarija ter šef Brawna oziroma Mercedesa.
Drugačnega mnenja je štirikratni svetovni prvak Lewis Hamilton. "Prejšnji je ikoničen, novi ni. Predstavljate si, da bi Ferrari spremenil svoj zaščitni znak," se je pritožil Britanec.
Šef Mercedesa Toto Wolff je nad spremembo navdušen, Red Bullov Christian Horner pa pravi, da mu ni mar za izgled, temveč ga zanima le, kakšen je potencial za trženje.
After an amazing season – a new #F1 era awaits
— Formula 1 (@F1) November 26, 2017
Our greatest races are ahead of us
#Unleash2018 pic.twitter.com/1g0KSjeVhj
Here's the new Formula 1 logo! What do you think new / old, A or B? #F1 #AbuDhabiGP pic.twitter.com/2tSYuU1xS5
— F1anatic (@F1anaticGP) November 26, 2017
Behind the scenes when the new F1 logo was being designed pic.twitter.com/1K49ETdD9o
— Dan Rigsby (@Dan_Rigsby) November 26, 2017
Thoughts on Formula 1's new logo?
— Channel 4 F1® (@C4F1) November 26, 2017
EJ: "It's different. If I bought something new, I'd want to change something"
Susie: "But is the logo the first thing you need to change?"#AbuDhabiGP #C4F1 pic.twitter.com/6jNQSbFmhg
The new #F1 logo pic.twitter.com/Rx1BdeuKSR
— Matt Gallagher (@xMattyG) November 26, 2017
New #F1 logo looks better with the wording beneath - like that font pic.twitter.com/t1fkFT5H9e
— James Allen (@Jamesallenonf1) November 26, 2017
The F1 fanbase reacting to the new logo like pic.twitter.com/qrsEfR3nv0
— F1 Banter (@banterf1) November 26, 2017
When the new F1 logo is unveiled & you're like #F1reactions pic.twitter.com/K7A9sXkphL
— F1 Reactions (@f1_reactions) November 26, 2017
Twitter's reaction to the new F1 logo pic.twitter.com/yQkofrxDPz
— Luke Smith (@LukeSmithF1) November 26, 2017
Just had a press conference previewing the new F1 logo, to be unveiled post-race in a short video. It looks better than the ones floating around last week.
— Luke Smith (@LukeSmithF1) November 26, 2017
Juventus: “We have the worst logo redesign of 2017.”
— JΛY BUCKS (@TheMasterBucks) November 26, 2017
F1: “Hold my beer.” pic.twitter.com/79i3hS9mL9
